Social Media Management
On this page, I proudly showcase my extensive expertise in social media management.
After my first year at TCU, I had the privilege of contributing significantly to TCU’s social media efforts, resulting in an impressive #3 national ranking in higher education social media. This experience allowed me to collaborate with prominent figures, influencers, sports teams, and athletes, further enhancing my skills and expanding my network.
Known for my adeptness at staying ahead of trends and seamlessly integrating brands, I also actively attend live events and coordinate takeovers, capturing captivating photos, videos, and stories that engage and immerse the audience.
Additionally, I actively manage issues on social media by continuously monitoring conversations, responding to messages, and promptly directing concerns to the appropriate teams. I also compile quarterly, and yearly reports, along with summary reports for major projects, ensuring transparency and strategic alignment. Analytics measurement is a key part of our strategy, allowing us to assess the impact of our content and ensure it aligns with our engagement and follower growth goals.
As a part of a two-person social team, I help manage TCU’s main social media channels and oversee additional accounts for my side business. I also work with a team of student interns (7-10 members) each year.
Editing and social media tools I use include:
-Adobe Creative Suite (Photoshop, Premiere, Lightroom, Illustrator, and more)
-Final Cut Pro
-Sprout Social
-Slate
-Google Ads
-Ads Manager (on all platforms)
-Canva
Check out TCU’s social media yearly report here! (For privacy purposes, some pages are taken out).
Please visit my Gondola profile to see my full TikTok/Instagram portfolio. For a more in-depth view of social media projects, check out the detailed showcases below.
Creations by Mya 