Trends Incorporated into TCU’s Brand

Why It’s Important

Integrating current trends into TCU’s brand has been one of the key initiatives that I introduced upon joining the team. This approach is crucial for fostering a stronger connection with our audience, ensuring that our brand remains relevant and engaging across various social media platforms.

What Did Social Do?

-TikTok/Reel Trends
-Trending Graphics/Memes
-Collaborate with our student interns, Chancellor/President, athletics, faculty/staff, spirit and students.

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TikTok Trends

In 2023, TCU’s TikTok performance saw remarkable growth. The content collaboration extends across the TCU social media team, student interns, and the admissions team. Here is our summary compared YOY:
-Total followers increased by 66% and hit over 18k in net growth
-Total engagement increased by 85% and hit over 266.7k likes
-Total reach increased by 83% and hit over 2.8 million views

For a comprehensive glimpse of my TikTok/Reels content, explore my profile on Gondola by clicking here.

Highlights

In this year, I produced, scripted, and edited TCU’s highest-performing video to date, the April Fools’ squirrels video, achieving over 2.3 million (1 million in its first day) views across all platforms. Additionally, I designed original graphics and illustrations featured in the video. See below.

My top performing TikTok Trends of 2024 (as of April 2024)

My top performing TikTok Trends of 2023

My personal favorite TikTok Trends

Collaborations

Graphic/Meme Trends

Upon joining TCU, I introduced my expertise in graphic design to elevate our social media channels. I initiated the integration of TCU’s brand into trending graphics and memes, a strategy that has performed successfully and garnered substantial shares and reposts. This approach brings a fun and enjoyable vibe to our channels!