TCU Athletics
Why It’s Important
Showcasing TCU Athletics on the main social media accounts is crucial for embracing diversity and ensuring a well-rounded representation of our sports culture.
What Did Social Do?
-Photo
-Video/Vertical video – TikTok/Reels
-Live coverage on stories
-Takeovers from student athletes
2023 Highlights
TCU Football in the College Football Playoff
In the 2022 college football season, TCU Football was undefeated through the regular season and ranked #3, clenching a spot in the College Football Playoffs. With the national exposure of being in the CFP, we seized the opportunity to create relevant and intriguing content while incorporating TCU’s 150th year campaign. During the course of TCU Football’s run to the CFP National Championship game(Nov 2022-January 2023), we generated over 2 million engagements, 20 million impressions, and gained over 38,000 followers.
Social Media Posts
For the Fans
Rankings, pep rally’s, watch parties 
Travel packages to the Fiesta Bowl 
How do Horned Frogs and Hypnotoad compare? With TCU CSE – Biology professor 
Highlighting the best fans 
Biggest Go Purple Friday 
Resharing support from our fans 
Thanking our fans 
Thanking our fans from the Chancellor 
Watch parties, tailgates, and more 
Sendoff Livestream 
Sendoff Livestream 
Watch party pack 
Share your lucky charms 
Engaging with the fans 
Thanking our fans 
Thanking our fans
Live Event Coverage/Takeovers
Big 12 championship 
Big 12 championship 
Max Duggan in NYC for the Heisman award 
TCU in Times Square during the Heisman 
Pep rally in Arizona 
Pep rally in Arizona 
Takeover by TCU spirit – Dutchmen at the Fiesta Bowl 
Fiesta Bowl 
Fiesta Bowl 
Fiesta Bowl Pre game 
Fiesta Bowl Win 
Fiesta Bowl Win to the Natty 
Fiesta Bowl to the Natty 
Sendoff to the Natty 
TCU in LA for the National Championship 
Pep rally in California 
Pep rally recap 
National Championship Tailgate 
National Championship 
Halftime report at the Natty Thanking our fans 
Recap video in California Sendoff Livestream 
Welcoming the team back from Arizona Thanking our fans from the Chancellor Thanking our fans
Collaborations
Max Duggan in NYC for the Heisman award TCU in Times Square during the Heisman 
TCU on the TXDOT Highways 
Max for Heisman 
TCU Football in the CFPs 
Max Duggan as a Heisman finalist 
Texas Monthly on Max Duggan’s journey 
Max Duggan as a Heisman finalist 
Mayor Mattie Parker 
The Fort Worth Zoo How do Horned Frogs and Hypnotoad compare? With TCU CSE – Biology professor 
TCU Football being the first team in TX 
City of Fort Worth Turning Purple Takeover by TCU spirit – Dutchmen at the Fiesta Bowl 
The New York Times on Hypnotoad 
TCU Football Fiesta Bowl Champions 
TCU Marketing – 150th 
TCU Marketing – Hollywood Ending 
TCU magazine on Max Duggan’s journey 
Mayor Mattie Parker and Santa Monica Mayor
TikTok/Reels
You can find and play the videos on my Gondola
TCU Baseball – Big 12 Champions to the College World Series
Live Coverage and Takeovers by Student Athletes
I help coordinate takeovers featuring our student athletes, providing live coverage during major athletic events or showcasing a typical day in the life of a student athlete. This includes a focus on athletes currently in season for a comprehensive and timely representation. I also design a custom cover photo for each takeover.
Below are some examples.
Creations by Mya 